In today’s marketplace, having a SEO strategy is not an afterthought or follow up to TV, radio, or print advertising–it should be at the forefront of your marketing plan.
Search engine optimization is no ‘rocket science’ even though you might have heard that and at the same time it is also not a ‘walk in the park’ . True SEO requires knowledge about how search engines think. It a time consuming and creative as well.
Search engine optimization (SEO) uses knowledge and observation of ‘how’ and ‘why’ search engines decide which websites offer more value and content to users. From the search engines perspective, all they want is to show relevant results in response to users query. Since the process of ranking results in order of relevance is fully automated with no human intervention, it is vital to understand, ‘how’ the search engines ‘think’ and ‘react’ when they find any website. This process of making search engines aware of your website in a way that you would like is SEO.
85% of internet users find websites through the use of search engines and most of them do not go past 3 pages of the search engine results page (SERP). If your website is not there, you risk much of the traffic that your website could get and in turn potentially lose valuable business. A properly done SEO will not only make the business more visible but the process of achieving higher rankings will entail creating content of your website more attractive, more relevant which is easily read by the users. It’s a win-win situation.
Benefits of Seo
Search engine optimization (SEO) assists website owners to meet their online marketing objectives such as generating business lead, sales or building brand awareness.
- High return on investment (ROI)
- Long term positioning
- Increased brand visibility
- Increased accessibility
How we accomplish SEO
Step 1 : Keyword Analysis : Using a variety of techniques and Internet-based tools we research, analyze, and determine the most relevant and targeted keyword and keyword phrases for the business or organization.
Step 2: The client reviews suggested list of keywords, selects those that are most appropriate and approves the targeted keywords for inclusion in the SEO program.
Step 3 : Web Page Optimization : We will go through the site and determine which web pages need copy changes in order to better target the approved keywords.
Step 4: Competitive Analysis : Review of competitive environment (getting a sense of who has high rankings under the keyword phrases we are targeting)
Step 5: Link building: Who’s linking to your site? How are they linking there? Can we find other places that would link to you?
Step 6: Revisions / Freshness / Alertness: Trends change. Algorithms change. Making sure your website keeps up with these changes.